Helping Women Thrive

I help women entrepreneurs enhance their brand identity, website design, and social media management.
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Photograph by Oscar Moreno

Logo Design

A project for a woman-owned startup business.
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Photo courtesy of Lush Vegan Photograph by Ciara Woodfield.

Web Design

A project for a creative coaching business.
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Devices mockup by erdpme via Design Cuts

Print Design

A project inspired by Frank Gehry.
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Magazine mockup by Mr.Mockup

Packaging Design

A project inspired by Frida Kahlo.
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Chocolate bar mockups by Seven Lights

Design Process

Here are the general phases of a project.

Phase One

In this phase, we will connect via Google Meet or Zoom to discuss project requirements, timeline, fees, and payment methods.
If we continue working together, I will prepare a contract outlining the services, deliverables, timeframe, fees, and payment method, which you can review and sign.

phase two

In this phase, the magic happens.
Brand Identity
I will design the assets as outlined in our agreement.
Web Design
I will design your site.

phase three

In this phase, your project becomes a reality. Both services require final approval.
Brand Identity
I will deliver the assets.
Web Design
I will launch your site.

CLIENT PREPARATION

Here are some questions to consider when we meet.
There is no need to have all the answers. We will figure out the project together at our meeting.

General Questions

Are there any specific deadlines I should be aware of?
I am unable to take on rushed projects.
Do you have a budget?
Please let me know when we meet.
Do you have any legal or compliance guidelines we need to follow?
Please ensure that all provided materials (such as logos, trademarks, images, videos, or other branded assets) comply with your intellectual property guidelines.
Additionally, make sure that any third-party content, such as music, stock images, or videos, is properly licensed and used with permission to avoid copyright infringement.
When it comes to hashtags, only use those that are approved or aligned with your brand's standards, including any branded or trademarked hashtags. This will help protect your brand, maintain consistency, and ensure compliance with legal standards.
do you want me to create from scratch, or would you like me to refine and build upon ideas/designs you’re currently exploring?
Both options work — it really depends on what feels best for you.
If you’d like me to create from scratch, I’ll guide you through my full process, starting with discovery and moving into design/strategy. You don’t need to bring anything but your vision.
If you’re exploring with your own ideas, I’ll honor what you’ve already started and refine it so it’s polished, cohesive, and aligned with your goals.
Either way, my role is to make sure you end up with something professional, intentional, and uniquely yours.

Brand Identity Questions

What is the purpose of your service, product, or business?
Consider who it's for, what you do, and why you do it.
What adjectives or feelings come to mind when you think about your business attributes?
Think about word associations, such as high-end, bold, modern, etc.
What are your core values?
Consider the guiding principles of your work, your beliefs, and your connections with others.
What are your aesthetics?
Share visual examples by sending files or links. It can be anything that evokes a feeling or mood, such as places you admire or fonts you like. Every detail helps!
Where are you currently, and do you have ambitions for growth?
Consider the tools you are using and your content creation process, or if you would like to expand in the future.
Who are your colleagues?
Knowing who else is doing similar work helps me provide unique designs tailored to you.

Web Design Questions

Do you have a domain and web hosting?
Understanding the difference between a domain and web hosting. Web hosting involves connecting your website to a server, while domain hosting involves securing a web address or domain name for your website.
Do you use a web platform already?
I have experience with Squarespace, Webflow, and Wix. Please let me know if you use another web platform.
Do you have copy (write-ups)?
I am not an SEO (Search Engine Optimization) expert. I highly recommend hiring an expert for this or any other services related to this.
What is the site's purpose, and who will be responsible for updating the site?
For example, is it for a portfolio, company, e-store, or blog?
Are you active on social media? Which platforms do you prefer, and why?
It is important to know which platforms you are focusing on and where you have an established presence.
How often do you post, and what type of content do you share?
Knowing this helps me understand your content strategy and how often you engage, which can guide growth and connect with your audience.
How would you prefer to communicate and collaborate on the social media strategy?
It is important to ensure we are aligned on communication and collaboration, making the process smoother and more efficient.
Would you prefer to approve posts directly, or should we create a content calendar for your review?
It is important to clarify so we can align on the approval process and ensure content meets your expectations before posting.
Do you use a social media scheduling tool?
This tool lets you plan and automate posts in advance, saving time and ensuring consistent content. It helps maintain a strong presence, optimize posting times, and streamline campaign management.

FREQUENTLY ASKED QUESTIONS

Please feel free to reach out if you have any additional questions.

Do you only work with women?

My work is rooted in supporting women — especially disabled and creative entrepreneurs — because that’s the space I understand most deeply. That said, I’m always open to working with anyone who feels aligned with my approach and is committed to a supportive, collaborative experience. What matters most is mutual respect and a shared desire to grow together.

Why choose to work with me?

Empathy and Understanding of Your Needs
As a disabled Latina businesswoman, I know firsthand the challenges of navigating the workforce—whether it’s overcoming biases, breaking stereotypes, or accessing mentorship and networking opportunities.
This understanding shapes the way I approach business. I take the time to listen and truly understand your vision, tailoring each project to align with your unique goals.
Through this process, I build trust and foster long-lasting relationships, ensuring that every collaboration is not only successful but meaningful.
Full-Service Brand Development
I offer a complete brand solution, including identity, website design, and social media management, helping women entrepreneurs create a professional, cohesive image and easily manage their brand.
Results-Driven Designs
I create visually compelling designs that are strategically built to drive measurable results—enhancing user experience, boosting conversions, and expanding your engaged audience.

What are the prices for your services?

Contact me for pricing information and to help find the option that best suits your needs. It is best to contact me on weekdays from 9 AM to 4 PM PST. I will respond to you as soon as possible. I appreciate your patience.

Are you available for new clients?

Availability varies from time to time, contact me for availability information. I am currently working with U.S. clients only.

Testimomials

Nell K.

Nell Pro Services
“I highly recommend Maria. Watching her bring my idea to life with her creativity while staying true to my vision and my business goals was incredible.”

Nicole G.

Lush Vegan
“Maria is exceptional at captivating my vision and giving it life! Her skill is remarkable but her impact is immeasurable!”

Sonja B.

Love Bananas Popsicles
“I recommend Maria as your graphic design consultant and allow her to take your idea to the NEXT LEVEL.”

Zach K.

Fierce Creatures
“If you want to make your life easier in the realm of branding, and social media strategy & execution, Maria is the answer.”

Hello,

I’m Maria Hernandez. I believe Italy is a feeling, not just a destination—a slow, breathtaking exhale where beauty and connection thrive. I bring that same philosophy to my work as a graphic designer and virtual assistant based in Los Angeles.
With a Bachelor’s Degree in Graphic Design and a Minor in Studio Art from California State University, Dominguez Hills, I’ve had the privilege of partnering with women-owned startups, nonprofits supporting individuals with disabilities, and higher education institutions.
My passion lies in translating ideas into visual identities that feel as warm and intentional as the people behind them. For me, design isn’t just about pixels and palettes—it’s about telling stories, creating belonging, and infusing life with meaning, one project at a time.
View My Resume
Photograph by Oscar Moreno

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