What is the purpose of your service, product, or business?
Consider who it's for, what you do, and why you do it.
What adjectives or feelings come to mind when you think about your business attributes?
Think about word associations, such as high-end, bold, modern, etc.
What are your core values?
Consider the guiding principles of your work, your beliefs, and your connections with others.
What are your aesthetics?
Share visual examples by sending files or links. It can be anything that evokes a feeling or mood, such as places you admire or fonts you like. Every detail helps!
Where are you currently, and do you have ambitions for growth?
Consider the tools you are using and your content creation process, or if you would like to expand in the future.
Who are your colleagues?
Knowing who else is doing similar work helps me provide unique designs tailored to you.